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What’s the future of data privacy? Engineering and invention in the world of data protection

How can Europe solve the privacy paradox? According to a special Eurobarometer survey conducted in September and October 2021, close to half (46%) of EU citizens worry about the use of personal data and information by companies or public administrations. Yet, the “privacy paradox” suggests that real-life user behaviours don’t consistently mirror these concerns. Is there a way to align concerns with behaviour without compromising user experience?

We put some of YOUR questions on this topic to a panel of experts to discuss solutions to improve general online privacy:

  •  Yana Toom, MEP, Renew Europe
  •  Keith Enright, Chief Privacy Officer, Google
  •  Natascha Gerlach, Director of Privacy Policy, Centre for Information Policy Leadership
  •  Gianclaudio Malgieri, Associate Professor of Law, Leiden University & Co-Director, Brussels Privacy Hub

What’s the future of data privacy? Is the internet properly incentivising the responsible use of data? Is there a business case for minimising data use and increasing user control? And are Europeans well-served by privacy solutions offered by companies? Let us know your thoughts and comments in the form below and we’ll take them to policymakers and experts for their reactions!

Photo by Matthew Henry on Unsplash

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