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BELGIUM – Unlocking the Future: How can new technologies drive productivity and economic growth for everyone?

Our “2024 Voices – Citizens Speak Up!” study, which captures the opinions of over 2,000 citizens across Europe, including Belgium, reveals a concern: how to support and incentivise SMEs to remain in Europe and sustain the continent’s competitiveness.

To address this issue, we hosted a panel discussion moderated by Merle Becker that featured:

  • Bruno Tobback, MEP, Socialists and Democrats Group in the European Parliament
  • Joëlle Jouret, Government Affairs & Public Policy Manager, Google
  • Jan Feyaerts, Head of Secretariat, ISPA Belgium

The panel explored:

  • Closing the Tech Gap: How can Europe modernise its infrastructure to attract and retain competitive businesses?

Europe must invest strategically and with long-term ambition to become globally competitive, said Bruno Tobback. Echoing the Draghi report, he emphasised the need for a clear roadmap that aligns public and private investments in infrastructure. Tobback called for a “clean industrial deal” rooted in sustainability and circular economy principles to ensure predictability and market stability for investors. He warned against directing public funds toward outdated industries, advocating instead for bold support of emerging innovators.

  • Supporting SMEs: What strategies and incentives are needed to prevent SMEs from relocating overseas and to boost their role in driving Europe’s economy?

SMEs make up 99% of businesses in Europe and employ two thirds of people in Belgium. Yet, many struggle with digital adoption and complex regulations, said Jan Fayette. Innovative initiatives could help SMEs with training in AI, cybersecurity, and automation, but bureaucratic obstacles and varying national regulations hinder their growth.

  • Harnessing AI: How do we leverage AI to fuel growth while addressing concerns around job displacement and workforce reskilling?

Artificial Intelligence should be viewed as an opportunity, not a threat, said Joëlle Jouret. She proposed a three-steps approach that aims at teaching AI in schools to prepare youth for future jobs; upskill workers to enhance productivity with AI and support career transitions in changing industries.

Co-funded by the European Union. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or the European Commission. Neither the European Union nor the granting authority can be held responsible for them.